Daimler Chrysler Merger Case Study Answers. Case Study The Merger between Daimler and Chrysler DaimlerBenz AG of Stuttgart Germany and the Chrysler Corporation of Auburn Hills Michigan surprised the business world at a press conference in London on May 7 1998 when they announced their “merger of equals made in heaven” This major crossborder transaction with an equity value of $36 billion was.
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It was nothing of the sort Daimler could not afford a merger formula with a jointlyowned company based in the Netherlands since this would have triggered a huge tax charge This meant that Chrysler had to become part of a German Aktiengesellschaft It was in fact a quiet takeover in compensation of which the Chrysler shareholders were paid a 28% premium over.
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DOC fileOn May 7 1998 at a press conference in London that had been called on very short notice the CEOs of DaimlerBenz AG and Chrysler Corporation Jurgen Schrempp and Robert Eaton announced that their two companies had decided “to get together in a merger of equals” The combined company would have $132 billion in annual revenues it would be the fifth largest.
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primarily based on a case study and on further secondary literature about the the following paragraph tries to give an answer to the question The Daimler and Chrysler (DCX) merger.
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In May 1998, DaimlerBenz, the biggest industrial firm in
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